Knowledge compensation in the German automobile industry
نویسندگان
چکیده
منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
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This paper empirically analyzes the determinants of demand in the German automobile industry. Our primary goal is to refine the existing literature on that topic by exploring the impact of uniqueness seeking behaviour of individuals on the demand schedule. Using a dataset on the segment of compact cars in the German market, we show that consumers have an intrinsic need for uniqueness seeking, a...
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ژورنال
عنوان ژورنال: Applied Economics
سال: 2009
ISSN: 0003-6846,1466-4283
DOI: 10.1080/00036840902762738